Meet The Team

Leaders in their fields across creative, strategy, and technology

Simon Collins


Simon Collins began his career at JWT London as a copywriter working on global brands like Kelloggs, Nestle, and Unilver. In the late 1980’s he was brought to Australia by Saatchi & Saatchi Sydney, where he developed the iconic ‘Which bank?’ campaign for CBA. He was subsequently creative director of creative powerhouse The Campaign Palace and in 1997 opened his own agency, Collins Thomas Cullen, which launched AAPT as a consumer brand and was an agency of record for the Bob Carr NSW Labor Government.

Between 2006 and 2009 he worked for Y&R New York as creative director of new business, and in 2009 moved to Havas in London to work on the first David Cameron election campaign. He set up his own consultancy with international clients including Australian Wool (AWI) before returning to Australia in 2016.

Since then Simon has been the creative brains behind campaigns generating public support for the 2017 Australian Olympic team, Recognise, and the ‘Vote Yes’ Equality campaign for the 2017 national survey on marriage equality. As well as being a strategist, a hands-on copywriter and an award-winning creative director, Simon also directs all his own film projects.

Robert (Rob) Langtry


As global Chief Strategy and Marketing Officer for Australian Wool Innovation (AWI/Woolmark) from 2010 – 2016, and a strategic consultant since 2007, Langtry is the architect and engineer behind the transformation of Australia’s wool industry – the only export industry to double its value in the last decade – and many other successful entries into APAC markets.

Prior to this Rob was CEO, Managing Director or Partner in Global agencies Hill & Knowlton, J.Walter Thompson, McCann-Erickson, Publicis and Havas here and in various overseas markets; and one of Australia’s 3 founding Account Planners, following his initial grounding in market research. He has worked on Successive campaigns for many of the worlds iconic FMCG, Heathcare, Pharma, Tech, Tourism and Luxury brands.

Rob was recognised as Internationalist of the Year (2011, 2012); Australia’s Top 50 CMOS (2015,16); judge of the Asian Dragons awards (2014 to 2019). In addition he holds: BEc, Grad Dip Marketing, GAICD, MBA and is a Certified Practising Marketer, FAIM and FIML.

Robert Leigo


Robert has provided high-level strategic and
technical advice to a variety of ASX 200 companies as well as state and federal government departments. Robert has considerable experience in emerging technologies and managing complex stakeholder relationships at a board level.

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