Robert (Rob) Langtry


As global Chief Strategy and Marketing Officer for Australian Wool Innovation (AWI/Woolmark) from 2010 – 2016, and a strategic consultant since 2007, Langtry is the architect and engineer behind the transformation of Australia’s wool industry – the only export industry to double its value in the last decade – and many other successful entries into APAC markets.

Prior to this Rob was CEO, Managing Director or Partner in Global agencies Hill & Knowlton, J.Walter Thompson, McCann-Erickson, Publicis and Havas here and in various overseas markets; and one of Australia’s 3 founding Account Planners, following his initial grounding in market research. He has worked on Successive campaigns for many of the worlds iconic FMCG, Heathcare, Pharma, Tech, Tourism and Luxury brands.

Rob was recognised as Internationalist of the Year (2011, 2012); Australia’s Top 50 CMOS (2015,16); judge of the Asian Dragons awards (2014 to 2019). In addition he holds: BEc, Grad Dip Marketing, GAICD, MBA and is a Certified Practising Marketer, FAIM and FIML.