Why Choose CL&L?
We only charge our clients for the time it takes us to solve their problems
Who needs ideas
Successful brands are those for which their advertising first articulates the brand offering in a way which is highly relevant, distinguishes them from the competition, and then keeps that brand offering fresh in subsequent communication. A good campaign idea is one which is grounded in consumer insights (whether from big data or field interviews), makes the consumer re-evaluate a brand without putting long-term, hard-earned brand equity at risk.
Traditional ad agencies are full of bright young people capable of generating ideas. But many of these ideas achieve short-term impact at the expense of long-term equity. At local, regional and global levels, today's advertisers need good creative ideas - and the experienced creative thinkers who can generate them - more than ever.